Warnex concludes distribution agreement in the UK market

Company strengthens European distribution network for Genevision(TM)

28-Jun-2004
Laval. Warnex Inc. announced it has finalized an agreement with Don Whitley Scientific Limited (DW Scientific) to distribute and market the Genevision(TM) Rapid pathogen detection System. As part of the three-year agreement, DW Scientific has ordered a Genevision system to start the promotion of the technology throughout its UK customer network. "This agreement with DW Scientific strengthens our presence in Europe and provides critical access to some of the largest food diagnostic laboratories and food producers in the UK," said Mark Busgang, President and CEO of Warnex. "In addition to our agreements now in place in Italy and the UK, we are expecting to conclude an agreement with a European company that will distribute Genevision throughout the rest of the E.U. We are also aggressively pursuing the Asian and South American markets and hope to have distributors in place before the end of 2004." DW Scientific, based in Shipley, West Yorkshire, UK, is a leader in the development, production and distribution of instrumentation and associated products for microbiological applications. The company currently sells a range of microbiology products to customers in more than 35 countries. "The Genevision system is an excellent addition to our pathogen detection portfolio, providing our clients in the agri-food industry with a user friendly, leading edge alternative for testing their products," said Paul Walton, Managing Director, DW Scientific. "With the increasing awareness of food safety issues, we are convinced that the Genevision system's benefits - principally faster time to results - will be of significant interest to our diverse customer base." Warnex also announced it has joined the Campden & Chorleywood Food Research Association (CCFRA), based in Glousestershire, UK. The CCFRA is the UK's largest independent organization carrying out research and development for the agri-food industry worldwide. While providing access to the expertise of world-class food scientists, Warnex can also benefit from this organization by gaining insight on marketing and commercialization strategies for Genevision in Europe, as well as on product development and obtaining European validations. For more information on the CCFRA, you can visit their web site at www.campden.co.uk.

Other news from the department business & finance

Most read news

More news from our other portals

Recognise, understand, heal: The World of Diagnostics