Analytik Jena AG and Metrohm AG enter into strategic alliance in India and Scandinavia

12-Jul-2011 - Germany

Two Metrohm AG subsidiaries, Metrohm India Ltd. and Metrohm Nordic AS, are to become exclusive distributors of Analytik Jena's analytical measurement products in India and in Scandinavian countries. Both companies, Analytik Jena and Metrohm, operate globally as leading manufacturers of precision instruments for chemical analysis.

"Metrohm' portfolio (titration, ion chromatography, voltammetry, stability measuring) and Analytik Jena's portfolio (optical spectroscopy, sum parameters/elemental analysis) are an ideal match", said Torsten Olschewski, Head of Analytical Instrumentation at Analytik Jena AG. "Their strategic partnership allows both companies to join forces in the above-mentioned markets and provide the best products and services to their customers from a single source."

Metrohm India Ltd. has been a key player in the Indian market for analytical instruments for more than 25 years. The company has established a close network of local agencies for distribution, service & support. With the newly expanded main office and large support center in Chennai, the network of regional offices now covers the whole of India. "Given the size and the specific nature of the Indian market, this is a decisive advantage when it comes to providing support for joint customers", adds Olschewski. "With more than 2000 units already installed in India, Metrohm India Ltd. is the market leader in many fields and an ideal partner for Analytik Jena's product offer.

The cooperation in Scandinavian countries is to be developed step by step. Starting from its head office in Sweden, Metrohm Nordic AS will distribute and provide after-sales service & support for Analytik Jena's products in Norway, Finland and Denmark. New employees have also received extensive training for this in recent months.

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