Millipore Corporation's re-branding underscores expanded capabilities and partnership with customers

Millipore Foundation awards $500,000 research gift to the Harvard Stem Cell Institute

17-Sep-2007

Millipore Corporation unveiled its new brand initiative and visual identity. The re-branding affirms Millipore's transformation from high performance filtration systems provider to life science corporation, focused on delivering the pioneering technologies and deep expertise necessary for customers to reach their research and scientific goals. Millipore will communicate this perspective in a new corporate tagline that also serves as the cornerstone of the company's new brand promise.

The new visual representation of the brand will appear in the company's advertising and documentation, and on its products and packaging. A newly re-branded Millipore website will also be launched later this fall, featuring improved functionality, a robust search engine and additional tools that will make it even easier to do business with Millipore.

Millipore announced a $500,000 research gift made through the Millipore Foundation to the Harvard Stem Cell Institute (HSCI). HSCI is a scientific collaborative within Harvard University and its affiliated hospitals seeking to fulfill the promise of stem cell biology as a basis for cures and treatments for a wide range of chronic and medical conditions. Millipore's gift will support the HSCI Seed Grant Program, which provides early funding for innovative projects in any field of stem cell research.

https://www.analytica-world.com/en/news/72065/millipore-corporation-s-re-branding-underscores-expanded-capabilities-and-partnership-with-customers.html