Analytik Jena Establishes Subsidiary in India

10-Nov-2014 - India

Analytik Jena AG has established its own subsidiary in India, AJ Instruments India Pvt. Ltd., in order to strengthen its presence in the Indian market. The subsidiary is based in New Delhi, from where the Company will serve the customers of its largest business unit, Analytical Instrumentation, in the Indian subcontinent. It will now commence operations under the leadership of Upendra Dixit.

"Our strategy aims to consolidate the global presence that we have built up over the last number of years and expand our associated activities. The primary strategic consideration is to promote organic growth wherever tangible growth potential is recognizable," said Klaus Berka, Chief Executive Officer of Analytik Jena AG. "As a highly populated BRIC country, India is one of the most important markets for our products. The subcontinent is increasingly moving into the hi-tech sector, offering us extensive sales potential. With more than a billion people, India is the world's most populated country after China, and this very population growth is creating new requirements in the areas of food safety, environmental monitoring, and agriculture. This is precisely where our potential lies."

Analytik Jena has operated in India for almost 15 years and has established a strong foundation in installed instruments. The Company started out by working with several sales partners in the Indian market. From 2011 until the end of 2013, Metrohm India Ltd. was the exclusive sales partner for Analytik Jena products. While an own representative office helped to market our products for many years, it was unable to conduct any direct business itself.

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