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Partnership in Japan: Analytik Jena Adds X-ray Fluorescence Spectroscopy to its Product Portfolio
14-12-2011: Analytik Jena AG is expanding its product range in Japan, the world’s third-largest market for analytical measurement technology. As part of a sales partnership with Japanese company Techno-X, the Japanese subsidiary of the Jena-based Group will in future offer instruments for X-ray fluorescence spectroscopy, a method of determining the concentrations of elements in liquid and solid samples in cases where, unlike with other processes, the sample must not be destroyed for or during the analysis.
"With the products of our new partner, Techno-X, we are expanding our product portfolio with the addition of X-ray fluorescence equipment, which addresses what is a global growth market. The initial plan is to operate only on the Japanese market, where these products are already familiar," comments Klaus Berka, CEO of Analytik Jena AG. "Our goal is to achieve sales of EUR 1.5 to 2.0 million in the current financial year alone."
The Japanese company Techno-X was established in 2009 and employs 25 people. As part of the sales cooperation, Analytik Jena is fully incorporating the sales team of its new partner into the sales structures of its Japanese subsidiary.
"We hope to strengthen our market position in Japan by combining our partner’s technological expertise in the field of X-ray fluorescence spectroscopy with the sales skills of Analytik Jena. In the future, Techno-X will be able to dedicate greater focus to research and development," continues Berka.
X-ray fluorescence spectrometers are used by Techno-X for such applications as on-site analysis — for example, in the field of petrochemistry to analyze sulfur and chlorine — or in food inspection laboratories for analyzing the cadmium content of rice, for instance. In X-ray fluorescence spectroscopy, the samples are exposed to practically non-destructive X-rays, which means that the sample can be analyzed both qualitatively and quantitatively in terms of its chemical composition.
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