Analytik Jena AG has established a branch office on the premises of Endress+Hauser at the Reinach site near Basel in Switzerland. “This step is part of our strategy to further expand our international sales structure and to establish our own organization and direct sales wherever tangible g ... more
Partnership in Japan: Analytik Jena Adds X-ray Fluorescence Spectroscopy to its Product Portfolio
Analytik Jena AG is expanding its product range in Japan, the world’s third-largest market for analytical measurement technology. As part of a sales partnership with Japanese company Techno-X, the Japanese subsidiary of the Jena-based Group will in future offer instruments for X-ray fluorescence spectroscopy, a method of determining the concentrations of elements in liquid and solid samples in cases where, unlike with other processes, the sample must not be destroyed for or during the analysis.
"With the products of our new partner, Techno-X, we are expanding our product portfolio with the addition of X-ray fluorescence equipment, which addresses what is a global growth market. The initial plan is to operate only on the Japanese market, where these products are already familiar," comments Klaus Berka, CEO of Analytik Jena AG. "Our goal is to achieve sales of EUR 1.5 to 2.0 million in the current financial year alone."
The Japanese company Techno-X was established in 2009 and employs 25 people. As part of the sales cooperation, Analytik Jena is fully incorporating the sales team of its new partner into the sales structures of its Japanese subsidiary.
"We hope to strengthen our market position in Japan by combining our partner’s technological expertise in the field of X-ray fluorescence spectroscopy with the sales skills of Analytik Jena. In the future, Techno-X will be able to dedicate greater focus to research and development," continues Berka.
X-ray fluorescence spectrometers are used by Techno-X for such applications as on-site analysis — for example, in the field of petrochemistry to analyze sulfur and chlorine — or in food inspection laboratories for analyzing the cadmium content of rice, for instance. In X-ray fluorescence spectroscopy, the samples are exposed to practically non-destructive X-rays, which means that the sample can be analyzed both qualitatively and quantitatively in terms of its chemical composition.
At a meeting in September, the Supervisory Board of Analytik Jena AG made the decision to expand the Company’s Executive Board. In this way, the Company is responding to its growth and the ever-increasing challenges associated with its operational business. The management body of the Jena-b ... more
Analytik Jena AG looks back on a quarter century of successful corporate development. The Thuringian company, which has been part of the Swiss Endress+Hauser Group for two years, was founded in spring 1990 during the time of German reunification as a sales company and, with commercial regis ... more
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