Takara Bio Europe Goes Direct in 2012

02-02-2012: Takara Bio Europe announced that it will start selling its range of Takara brand products exclusively and directly to customers in the UK, Germany, Austria and Switzerland, with immediate effect. The decision means customers will be able to buy both Takara and Clontech brand products from one provider, making purchasing easier and putting Takara Bio Europe closer to its customers.

Takara Bio Europe has sold Clontech brand products directly to its customers since 2006 but has been using a number of distributors for its Takara brand. The company now intends to sell its wider range of innovative life science reagents and assays via an expanded, dedicated sales team.

Takara Bio Europe’s president, Dr Jean-Jacques Farhi explained that there were a number of compelling reasons behind the move: “Firstly, whilst our distributors have done an excellent job, we felt that we wanted to be more directly involved with our customers since this is a field that relies on feedback for product innovation. Globally, Takara Bio is also growing significantly and we felt the time was right to enhance our direct sales offering. We are seeing high demand for our PCR range in Europe, and qPCR in particular, for exacting applications such as plant genomics and ancient DNA amplification.